We are always thinking of new ways to spark imagination and inspire creativity so that all our players can define their own play experience. “ Toca Life World is a super quirky, colorful digital playground where diversity is the norm. Mathilda Engman, General Manager of the Toca Life franchise at Toca Boca, continues the reasoning behind the partnership: Players have endless possibilities to design their home and interact in the game, and now they can create their very own environment that infuses our unique and lovable characters,” says Craig Takiguchi, Chief Operating Officer and Head of Business Development at Sanrio, Inc. In this collaboration, we wanted to help bring the world of Sanrio and its characters to life through Toca Boca’s immersive digital playground. “ Toca Boca’s purpose of fostering a new generation of creativity aligns perfectly with Sanrio’s values of cultivating friendship, kindness and inclusivity through the power of play. We're thrilled to welcome Hello Kitty and Friends into our digital world, providing players with new tools for self-expression while enhancing Sanrio’s digital presence with a new generation of playful people,” says Max Heirbaut, Senior Manager, Franchise Development at Toca Boca. For decades, Sanrio has encouraged people to express themselves through iconic characters. “Hello Kitty is a global cultural phenomenon with fans spanning four generations. The pack encourages self-expression using the Home Designer tool so kids can create, play and explore new environments with Hello Kitty and Friends. Today, Hello Kitty is introduced into the vibrant community of the Toca Life World game, with the launch of a furniture pack for the Home Designer creator tool, which features home decoration items from Hello Kitty, Kuromi™, Badtz-maru™, Gudetama™ and My Melody™. (STOCKHOLM, SWEDEN – December 14, 2021) - Toca Boca, an award-winning Swedish game development studio that makes digital games from the kid’s perspective, welcomes global lifestyle brand Sanrio and its Hello Kitty and Friends franchise into their digital playground. The global lifestyle brand, Sanrio, has partnered with the leading digital games studio, Toca Boca, to enhance the iconic and world-famous character Hello Kitty’s presence online.
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